If you’re headed to the seaside to take part in a Brighton Marathon Weekend event for charity, then you’re probably wondering how to raise as much money as possible to support your cause.
That’s why we’ve teamed up with our official online fundraising partner, Enthuse to get their expert fundraising advice. Here are five quick and easy tips you can use to raise as much as possible.
Let’s get started!
1. Picture the scene
It might seem obvious but the best place to start is with a picture of yourself to reassure your friends and family that they’re donating to the right person. And it works, too! Fundraisers with a profile picture raise nearly three times more on average. While it may be a small thing, adding a profile picture at the beginning of your fundraising journey can make a big difference.
2. Give them your story
When someone lands on your profile page, they may well know you but they might not know much about your chosen charity or what it means to you. Writing about your connection to the cause can influence people’s decision to donate and how much.
It doesn't have to be long - you could start with a little bit about the cause and why you picked them, and if you've got a personal story, add that in as well. What’s more, the profiles that have a story raise over three times more on average.
3. Support yourself
This one is less obvious but important nonetheless. Donating to your own fundraising page is a great way to get up and running. It will help bump up the totaliser and it shows everyone how committed you are to your cause.
Self donating can also help set the tone in terms of the amount others give. If supporters can see what you yourself have given, they may try to match it. Fundraisers who self donate raise 58% more.
4. Update your mates
Whether it’s posting a run from Strava, a picture of your training or a post about how you're feeling, updates are a great way to keep people in the loop. It’s always nice to see how someone’s training is getting on and seeing your dedication might just inspire some more donations.
Fundraisers who post an update raise 75% more on average, which goes to show that an updated page is a healthy page.
5. A thank you goes a long way
Did you know that you can reply to donors on your official Brighton Marathon Weekend fundraising page to say ‘thank you’? Every time a donation comes in you’ll be notified by email. All you’ll have to do is log in to your fundraising page, hit reply to the donor and you can tell them what their donation means to you.
This is a great way to let current and future donors know how much you appreciate them. So much so that fundraisers who say ‘thank you’ have 48% more donors on average.
We hope these five quick tips prove helpful and set you on the road to fundraising success.
Best of luck in Brighton, we’re sure you’ll smash it!
