ASICS partner with Brighton Marathon Weekend

By 11th November 2021

The Grounded Events Company, organisers of one of the UK’s largest mass participation sporting events, Brighton Marathon Weekend, is pleased to announce an exciting new partnership with leading, global running brand ASICS.

This new alliance will see ASICS become the official Footwear Partner for the 2022 Brighton Marathon Weekend, scheduled for 8-10 April 2022. ASICS will give registrants free access to the Runkeeper Go™ premium experience. The app features premium training plans and Guided Workouts led by ASICS Running coaches. Additionally, users can easily set goals, train and track their progress in the lead up to the event.

ASICS will also provide marathon and 10k runners with valuable insights and advice on their footwear, alongside inspiration from official members of the ASICS FrontRunner Community: a team of like-minded athletes, driven to uplift, educate and motivate others.

Tom Naylor, Event Director of Brighton Marathon Weekend, commented, “I am thrilled to welcome ASICS to Brighton Marathon Weekend. As a company, we constantly strive to innovate and develop the ways in which our partnerships can enhance the participant experience.

With its running heritage, expertise, and unrivalled digital platforms, ASICS is uniquely positioned to support runners and riders throughout their journey, adding huge value to their training and preparation. ASICS will undoubtedly help many people achieve their 2022 Brighton Marathon, BM10k or BM Ride goals next April.”

Lucy Greenhalgh, Marketing Manager for ASICSTM UK, said, ““It’s really exciting to be partnered with Brighton Marathon Weekend. We’ve always believed in the positive impact of movement on the body and on the mind. It’s our founding philosophy and it’s never meant more than right now. We know how important movement is, so whether people are running the full marathon or the 10K, the Brighton Marathon Weekend is a fantastic opportunity to put the power of sport into action.”

Alex Vander Hoeven, Race Roster & Runkeeper CEO also comments, “Event sponsorship is about so much more than what happens on race weekend. The Brighton Marathon Weekend team understands this and will be a great partner in helping ASICS reach runners during their journey leading up to the race. We are very excited to have the opportunity to engage with runners while they prepare for this amazing event!”

Following a successful return to the city’s streets this September, after nearly two years of postponements and cancellations, Brighton Marathon Weekend 2022 is set to be a very exciting year for all involved.


Media Notes:



Brighton Marathon Weekend is organised by The Grounded Events Company who founded the Brighton Marathon in 2010. The event has since expanded to also incorporate BM10k, BM Ride and the youth event, The Mini Mile Races.

Also open throughout the weekend, is the huge Beach Village and Expo, which is installed on Brighton Beach for supporters, participants and the local community to enjoy.

The 2022 event will take place 8-10 April 2022.

More information is available at

For press enquiries about Brighton Marathon Weekend, please contact Charlotte Faulkner: [email protected]


Anima Sana In Corpore Sano, meaning “A Sound Mind in a Sound Body,” is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded more than 70 years go by Kihachiro Onitsuka and is now a leading designer and manufacturer of running shoes, as well as, other athletic footwear, apparel and accessories. For more information, visit The stripe design featured on the sides of the ASICS® shoes is a registered trademark of ASICS Corporation.


The ASICS Runkeeper app was developed in 2008 and was one of the first running apps available in the app store. Runkeeper has always been focused on helping runners of all levels get out the door and reach their goals. The app helps people track runs, set specific goals, stay motivated through audio cues, challenges, and more. Runkeeper Go, the premium experience, features additional resources including custom training plans to help users take their training to the next level. Available on iOS, Apple Watch, and Android devices. The app also integrates with wearables like Garmin.


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